No matter how fantastic your product, how unique your service, customers are unlikely to beat a path to your door unprompted. Therefore promotional activity needs to be carried out to attract the right sort of business - in the right quantity - at the right time and to distinguish you from the competition.

Promotion is not only about advertising your business, nor is it just about selling.

It is pulling together a range of techniques in the most cost-effective way possible, to initiate, increase and sustain awareness to your customers. You may need to move your customers from total lack of awareness through to actually buying and buying again.

The planning process offers the opportunity to carry out additional market research into your customers’ needs, your perceptions of the marketplace and how you could improve your product/service.

The components that make up the Promotion element of the Marketing Mix are known as the 'Promotional Mix':

·                  Public Relations

·                  Advertising

·                  Promotion

·                  Packaging

Contact æ marketing solutions now to write and implement your promotional plan!