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PR - Public Relations

Public relations (PR) can improve your company's credibility and help raise its profile. It can get your message across. Here are some benefits of PR for your company.

Benefits

Objective Source

The public is more likely to believe reports coming from a known source, seeing them as objective as opposed to placed adverts. This makes it a better form of communication and leads to crediblity.

Penetration

A good story will be reported by several news outlets, hereby getting more exposure.

Cost-effectiveness

To reach a large audience, PR can be an economical alternative way in comparison to just placing adverts.

Marketing Planning

The marketing plan details the necessary actions to achieve one or more marketing objectives. It can related to either a product or service, a brand or a product line.

Developing a Marketing Communications Plan

Marketing communications (“marcoms”) include brochures, press releases, websites and presentations. The closeness of marcom planning to the customer makes it one of the most important activities that a company undertakes.

Promotional Strategy

No matter how fantastic your product, how unique your service, customers are unlikely to beat a path to your door unprompted. Therefore promotional activity needs to be carried out to attract the right sort of business - in the right quantity - at the right time and to distinguish you from the competition.

Website Design, Updates & SEO

æ marketing solutions have a very close working relationship with a dedicated web designer who will understand your needs and requirements.  We can design and tailor a web package just for you that is both affordable and professional.

Printed Collateral

Your company’s printed collateral communicates your product through a brand mark and colours used on your letterhead, business cards, brochures, posters, direct mail, catalogues – in fact, virtually anything that can be printed.

Event Management

æ marketing solutions can plan, manage and execute your events.

Exhibitions & Trade Shows

Whether you wish to organise an exhibition or attend as an exhibitor æ marketing solutions can help.

Advertising

'Any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor' (American Marketing Association)

Advertising is a universal marketing tool. It can be used to gain your customers' attention, attract customers' interest, create desire for your product and service and then prompt them to buy (satisfying the principles of AIDA).

Public Relations (PR)

At æ marketing solutions we understand the challenges small businesses and entrepreneurs face. During the day you’re the MD, bookkeeper and webmaster so it can be difficult to find the time to promote your small business when you’re ‘off duty’!

Creative Design

æ marketing solutions are competent at all aspects of marketing and promoting your business, but we also recognise that sometimes we need to call on our associates to help.

Direct Marketing

One of the hardest tasks in marketing is to find good customers that will give you a good ROI (Return on Investment) in the short and long term. With the correct direct marketing plan it is possible to win better customers and increase their value over time.

Brand & Corporate Identity

Every company – even small ones - need to have a brand marketing strategy. In the marketplace these days just the perception of what your product or service can do is extremely important and can be a very effective method of attracting new customers and means of strengthening your brand to your existing ones.

A E Marketing Solutions was formed by Alexandra Eaton MCIM, from a desire to achieve a high quality standard of marketing throughout the local service industry.